What if instead of asking your BFFs to drop $300 on a gown that they’ll never wear again, they had access to bridesmaid dress rentals starting at $50 each? You’d jump at it, right? And your maids would love you even more than they already do! Well, that’s the genius business plan behind the new website Vow to Be Chic where great styles from Monique Lhuillier, Nicole Miller, Jenny Yoo, Theia, Cynthia Rowley and more can be shipped to your door (in two different sizes no less), and then returned after the wedding.
“I couldn’t believe that men had been outsmarting women for decades by renting tuxes while women purchased expensive dresses that they only wore once,” says founder and CEO Kelsey Doorey. “I knew something had to change. Someone needed to solve the ’27 Dresses’ problem.”
Rentals start at $50—we found a lot in the $90 range—and include complimentary white-glove access to a personal stylist who assists the bride and bridesmaids along the way. The service also includes a Fit & Quality Guarantee, try-on and color swatch options, and free dry-cleaning after your event.
We love the idea and can’t wait to see if this takes off. And by the looks of the gowns on the site, we’d surely try it out! Let us know what you think.