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Those long, flowy Amsale gowns in all of the right shades are always so popular among New Jersey brides and bridesmaids alike. I’ve even been known to wear a few of them! But at over $300 a gown, they’re not always an economical choice. Well, Amsale is changing the dress game with their new partnership with Vow to be Chic. They just announced today that they will be carrying an assortment of six best-selling gowns in two colors from their Nouvelle Amsale line. For the first time ever, these Nouvelle Amsale bridesmaid gowns that retail for $220, will be available for rent for just $89. Vow to be Chic is the first and only company to offer designer bridesmaid dresses for rent. The average bridesmaid spends $1,700 on each wedding, and in an effort to reduce these costs, Vow offers a nice alternative by offering designer bridesmaid dresses to rent or purchase from leading brands, including Monique Lhuiller, Nicole Miller, and Jenny Yoo. “Vow To Be Chic is dedicated to modernizing the bridal industry and making the highest quality bridal attire accessible to every woman. Amsale is one of the most recognizable names in bridal and we are honored to welcome them to our platform,” said Vow To Be Chic founder and CEO Kelsey Doorey. “Amsale has consistently been a top request from our customers. This partnership makes their timeless brand available to a whole new market of millennial women.” We LOVE any attempt to try to make the entire wedding event more affordable, and this will clearly bring a little bit of relief to your bridesmaids’ budgets. Great job, Amsale!