Sareh Nouri’s New Evening Wear Line Is Made for Mom

"These gowns were created to give mothers of the bride and groom a look that feels elevated, flattering and memorable."

Wedding gown designer Sareh Nouri, whose flagship salon is located in Livingston, just debuted a new collection, but this time it’s made just for moms.

Since 2021, Sareh has created one evening line per year. Perfect for mothers of the bride and groom, her styles vary from off-the-shoulder metallic dresses to strapless floral numbers. In other words, these were made for moms who want to look chic, elegant and refined.

Her latest evening wear line, American Legacy, Reimagined, which just came out this month, has 12 show-stopping gowns.

American Legacy, Reimagined celebrates the modern woman who values timeless design,” says Sareh. “These gowns were created to give mothers of the bride and groom a look that feels elevated, flattering and memorable.”

These couture gowns, which were made in the United States, offer a mix of soft pinks, rich browns and luxurious silk fabrics. All are available to try on at the store in Livingston, which has a warehouse chic vibe. Minimalist yet polished, the shop has cozy chairs and couches and several large mirrors.

When we talked to Sareh previously about MOB and MOG gowns, she noted that moms are an important VIP category when it comes to wedding wardrobe. “[We] treat the mothers with the same loving attention that we treat our brides,” Sareh said.

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