Wedding Ideas

What is a Wedding Content Creator?

Posted on May 24, 2024 by Jacqueline Larcara

wedding content creator
Photo: S O C I A L . C U T on Unsplash

If you’ve heard that your wedding day goes by in a flash and you’re concerned about being able to savor every moment, hiring a content creator could put your mind at ease. No, these social media-minded vendors can’t slow down time, but they will capture those special moments that you don’t want to ever forget.

We chatted with Samantha Panso of Summit Content Creation to get the scoop on this growing trend. She co-owns the business with Steve Price. Sam is also a wedding photographer and owner of Mountain Peak Studios and Steve is a wedding videographer who owns Bucketlist Films.

Here, Sam explains the ins and outs of wedding content creation.

wedding content creator
Samantha Panso and Steve Price of Summit Content Creation. Photo: Courtesy of Summit Content Creation

What does a wedding content creator do?

“A wedding content creator is someone who gets to capture all the big and small behind-the-scenes and candid moments on their iPhone on your wedding day,” explains Sam. A content creator is part of your vendor team and works alongside your photographer and videographer. “They capture the moments like your parents wiping your happy tears before you walk down the aisle, you and your bridal party having a dance party moments after you got married, the vibes you curated in your decor and all the moments in between,” she says.

How is a content creator different from a photographer and videographer?

Hiring a content creator “allows your bridal party, family and friends to live fully in the moment on your day since they are often the ones taking the behind-the-scenes videos. A content creator takes all of the content on an iPhone to mimic the same approach that your friends and family would have,” she explains. Content creators also create fun TikToks and Reels for couples “versus a videographer who is artfully showcasing the day in a professional video.”

Why hire a content creator in addition to a photographer and videographer?

One perk of hiring a content creator is instant gratification. “Content creation gives you that immediate flashback of your wedding day. Since the content is taken on an iPhone, couples get to have the videos within 24 hours of their wedding day to look back on everything,” says Sam.

Why is content creation becoming more popular?

“As the rise of short videos and the appreciation for documenting candid moments increase, couples are opting to hire a content creator in addition to their photographer and videographer to capture even more behind-the-scenes, candid moments,” says Sam. Plus, couples then use these short videos clips on social media to create curated posts from their wedding “to showcase their overall aesthetic of the day, highlight a specific moment of the day and share inspiration for other couples,” she says.


Looking for more unique vendors? Consider this team that will handle your wedding day dog care or this artist who creates live guest illustration favors.

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