Decor & Details
While speaking with a premier New Jersey floral designer, I was captivated by her stories about the painstaking effort thatRead More
Like most little girls, Sareh Nouri grew up dreaming of her wedding day and envisioning her perfect bridal gown. For this hopeless romantic and professional graphic designer, those dreams became reality when she planned her own wedding, fell in love with the bridal industry and turned her creative eye to couture dress design. “When I was searching for my wedding gown, I just couldn’t find the kind of ethereal dress I had always wanted,” says Nouri, 32, of Morristown. “So I designed my own gown with layers and layers of tulle. After my wedding, I just couldn’t stop thinking of beautiful gowns and the bridal industry, so I started working for Exquisite Bride in Millburn.” After two years of modeling bridal gowns, collaborating with couture designers and consulting one-on-one with brides, Nouri began sketching her own designs and then started working directly with New York–area couture dressmakers. Not surprisingly, this hands-on designer, a graduate of George Mason University, ultimately turned out her own romantic and feminine collection of white, ivory and blush gowns. Nouri’s timeless designs incorporate luxurious imported French lace and Italian silk, all handmade with great attention to detail. Her first collection of six luxe gowns was introduced in June 2011, and Exquisite Bride in Millburn was the first salon in the United States to carry the line, with exclusive rights in the Garden State. “I am so grateful to Remy Quinones, my friend and the owner of Exquisite Bride, for giving me this opportunity,” says Nouri. “She supported me as I decided to begin my designs, and I am so lucky to have my work featured in one of the finest salons in the tri-state area.” “Sareh Nouri has grown from a successful bridal consultant to a successful bridal-gown designer,” Quinones says. “I am very proud of the passion and attention to detail that she brings to everything that she undertakes. Brides can likewise take pride in wearing one of her amazing gowns, knowing that Sareh’s designs embody her desire to help make their wedding day truly exceptional.” Within several months after the launch of her first collection, Nouri was surprised and delighted when salons in Maryland and Virginia began ordering her dresses, which are priced from $5,000. Nouri also has designed a series of 10 sashes in various colors with Swarovski crystals, pearls and handwork that add a couture accent to plain gowns. Sashes retail for $585 to $650. A second collection of nine gowns debuted this past fall, and Nouri describes the line as timeless, with a vintage look and lots of Chantilly and French Alençon lace. These latest gowns are all ivory, with long hemlines, although the designer is planning to launch at least six short styles later in 2012. She also is introducing more flower-embellished sashes. Nouri admits that she didn’t expect this level of success within her first year of business. “It’s all happened so quickly,” she says. “One of my best memories was seeing the New Jersey Bride cover of the Fall/Winter 2011 issue that featured one of my gowns. I’ll never forget that feeling.” Her ultimate dream? “I hope to see my designs in the showroom of Bergdorf Goodman and Saks Fifth Avenue one day as my collection expands nationwide,” she says. To see Sareh Nouri’s latest designs, visit sarehnouri.com.