About Us
Coined the ‘original bridal disruptors’, Australian owned Grace Loves Lace has gained a cult following worldwide for their beautifully designed, comfortable and accessibly priced gowns.
Opening March 20 2023, New Jersey will become the brand’s 25th global showroom, with locations throughout Australia, Canada, the UK and US.
GRACE rose to industry fame after one of its iconic gowns was pinned more than 2.5 million times, soon becoming the largest independent direct-to-consumer bridal brand globally.
Centrally located in the vibrant Montclair retail and dining district, the new GRACE showroom will feature the laid-back yet luxurious aesthetic that the brand has become synonymous with and will cater to the GRACE bride who values effortless and modern design, innovative and high-quality fabrics, ethical and sustainable craftsmanship and above all, comfort.
Founder and Creative Director, Megan Ziems, said that opening a showroom in New Jersey is an exciting moment for the brand and marks a milestone in their US expansion plan.
“We are thrilled to finally be opening in New Jersey. It has been a goal of the brand for some time to enter New Jersey, due to the overwhelming response we’ve received from New Jersey brides visiting our New York showroom.
“We have seen a noticeable shift away from the traditional wedding uniform in Jersey, with more brides searching for a relaxed yet chic look for their big day. It makes us so proud to be able to fill that missing gap of modern bridal in Jersey!
“We know our GRACE brides and we know what she wants. We design each and every gown for the GRACE woman – a woman of style, substance and passion – and we know these women are in abundance in New Jersey”, Founder and Creative Director, Megan Ziems.
Founded in 2011, GRACE changed the bridal industry as we knew it, revolutionising the way bridal gowns were made and sold as one of the first e-commerce only bridal brands in the world.
The brand has since focused on a global bricks-and-mortar expansion to give brides the chance to try on their dream gown in a stunning Grace Loves Lace showroom, whilst enjoying the brand’s award-winning experience.
“Appointments at GRACE are complimentary, we encourage lots of photos and allow our guests to try on multiple gowns, all while enjoying the experience with loved ones.
Our appointments are personalized, comfortable and stress-free, which is what really sets us apart from our competitors.”
The brand is expecting sleek silk and crepe gowns, as well as their signature stretch lace designs to resonate most with the glamorous yet timeless New Jersey bride.
Grace Loves Lace offers a range of made-to-order gowns created to the bride’s individual size and height range up to 5XL, catering to the bride whose wedding is 6 months away or more. In addition, GRACE has a range of ready-to-wear styles that are available for immediate purchase, catering to the bride who is ready to wed now.
