“When a designer takes a traditional diamond, such as a standard 58-facet round, and cuts it to produce 130 facets, it becomes a branded diamond,” says Reed Brown, district manager for Ross-Simons jewelers at the Mall at Short Hills. “We’re seeing more demand for these signature diamonds, especially Asscher and cushion-cut diamonds—ideal-cut diamonds that have perfect proportion and perfect symmetry, reflecting a lot of light.” In diamond lingo, brilliance is the amount of sparkling white light a diamond reflects, and fire is when the diamond reflects colors. “Rounds are still a top choice, as are radiants and princess cuts,” says Brown. Here are some of the newest creations:
Tiffany & Co.’s exclusive Lucida diamond is named for the astronomy term meaning “the brightest star in a constellation,” and Tiffany calls this their modern classic. Its unique blend of round, Asscher, and cushion-cut angles presents it as a rounded square, and it is the 50 facets, high crown, and angles of the cut that give this stone a tremendous degree of sparkle. For a more traditional round diamond, the Etoile collection features solitaires and multi-stone settings.
Vera Wang (www.verawang.com) creates sparkle with her new signature Feather Round diamond solitaire engagement ring, a large round with an intricate stone design, as well as her large princess-cut diamond with micro pavé stones in the band. She also offers a fan emerald-cut diamond solitaire with baguettes, along with her Candy Collection rings in garnet, pink tourmaline, rose quartz, and lavender quartz.
The Escada cut (www.escada.com) shows how unique geometric shapes have transformed the cut of a brilliant round diamond. These 97-facet stones provide a sleek variation to the traditional round.
Lili Diamonds’ Lily cut (www.lili-diamonds.com) shows a flower design with four rounded flower petals, with 65 facets in a princess cut. Their Crisscut features 77 facets (as compared to a traditional emerald cut’s 44) forming a crisscross pattern across the length of the stone. This cut is also available in a cushion cut, with triangular facets added to the depth of the stone. Their Caressa cut comes in a hexagonal shape with 59 facets and is known as their fun, retro stone, while their Orchidea cut resembles an orchid.
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